Twitter is still Japan’s №1 Social Media

Marketing on Twitter Japan still effective.

From a marketing perspective Twitter is still a great place to promote your product or brand in Japan.

1. Japanese words say more with less

With Twitter’s character limit set at 280 characters (Previously 140 characters), it’s hard to make long statements in tweets. However when using Japanese Kanji, the Japanese alphabet characters can say things that would take us several words. With a 121 character Tweet, users can convey a fair amount compared with 410 characters in English.

2. Twitter is an essential news source for earthquakes

After Japan’s tragic Earthquake of 2011, Twitter’s user base increased by a huge 33%. As infrastructure broke down during the adversity, phone and media sources weren’t able to communicate information fast enough. The Japanese population took to Twitter to contact friends, family, and online news sources to get updates. LINE, the communication app also saw a hugh up take during that time. Earthquakes are commonplace in Japan, Twitter account @earthquake_jp regularly Tweets location, time and magnitude of Earthquakes as they occur. They’re one of the top 10 most popular Twitter accounts in Japan with over a million followers.

3. Japan loves the Privacy of Twitter

Japan as a nation are naturally reserved and prefer to keep their privacy. You can observe this from a typical booth-for-1 space in a ramen noodle restaurant to anonymous forum accounts. Twitter provides perfect privacy for Japanese users who want to follow Twitter accounts but fly under the radar. In comparison to Facebook, Twitter allows Japanese users to use an alias identity, alternative profile photos, and other identifying information. Generally speaking, the average Japanese Twitter user prefers to consume rather than create content. Twitter is an environment that allows its users to explore, navigate and discover without direct participation.

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JapanBuzz offers Japanese Influencer marketing, Digital Marketing & Design. http://www.japanbuzz.info/

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JAPANBUZZ

JAPANBUZZ

JapanBuzz offers Japanese Influencer marketing, Digital Marketing & Design. http://www.japanbuzz.info/