We have talked many times about Japanese female influencers, but not so much about the Japanese male influencers. So today, we would like to share some information about Japanese men with vibrant presences on Instagram. We found that many Japanese male influencers focus on specific niches. We will identify some of the types below. Here are 5 examples of male Japanese Instagrammers.
Oshare おしゃれ : Fashionable
Atsuki Kashio is a fashionable Instagrammer who attracts many fashion seekers in Japan because of his striking style. He has over 80K followers, and his photos showcase Japanese scenery along with fashion.
2. Natural-kei ナチュラル系 : natural style
Yuto Handa is an example of a natural type Instragrammer. He’s also an ex Terrace House member. As you can see, his photos are mostly of natural settings taken during his daily life as a Japanese architect. His lifestyle photos such as of him at a popular store, in a relaxing cafe, or at his stylish work space attracts over 145K followers.
3. Safa サーファー : surfing style
Based in the coast region of Shōnan, Daiki Ito is a surfer, or pronounced, ‘sāfā’ in Japan, Instagrammer with 195K followers. He’s a professional windsurfer and was a member of Terrace House, a popular Japanese reality TV. His outfit and the style of photos reflect his surfer lifestyle that is distinctively different from the Instagrammer types previously mentioned above.
4. Macho マッチョ : athletic type
Takashi Kurihara is an American football player with over 21K followers on Instagram. He frequently works with fashion brands as an Instagrammer, and of course, he posts training photos. What stands out the most is his incredible muscles! He is close with the Japanese comedian, Kooji and an athlete talent, So Takei.
5. Ikemen papa イケメンパパ: parenting & business lifestyle
Kenji Kohasi used to be an actor in Japan for more than 10 years before he left the industry and set up his business to produce and manage events. Being an ‘ikemen,’ or ‘good looking,’ Kenji attracts many followers with his posts that show his parenting and business lifestyle.
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To maximise your influencer campaign in Japan, you should know which type of Instagrammers you need to work with. Successful Instagrammers have specific styles, and recognizing this will enable you to reach out to the right audience with your influencer marketing! If you struggle to reach the target audience in Japan, JapanBuzz can select appropriate influencers for you. Get in touch with us if you need our help with marketing your brand in Japan.
