As you might know, a new Instagram function allows users to follow hashtags. There are many unique Japanese hashtags and it’s good to understand them. Let’s take have a look popular hashtags in Japan!
#写真好きな人と繋がりたい Connecting with People who like photos
16 Million Posts
#ファインダー越しの私の世界 My world through a camera viewfinder
9.7 Million Posts
#写真好きな人と繋がりたい (want to connect with people who like photos) and #ファインダー越しの私の世界 (this is my world through a camera finder) are used by users who want to share photos they took. So if you explore these hashtags, you can find sophisticated photo by users interested in cameras and taking pictures.
#おうちごはん Dishes at home
7 Million Posts
Users who use this hashtags tend to love cooking. It would be useful when you want to reach demographic interested in cooking.
#親バカ部 Parents who think their baby is the best
6.8 Million Posts
#新米ママ Mother’s who have infants
2.3 Million Posts
The post with the tags 親バカ部 and 新米ママ are normally related to child care. They often post their cute kids. In addition, parents struggling with child care visit the hashtag and sympathize with mothers in a similar situations.
#インスタ映え insta-worthy 1.2 Million Posts
This is one of the most popular hashtags, it received the buzzword award 2017. The posts here are normally gorgeous and special. There are many insta-worthy spots in Japan, so users are interested in this trend.
#LJK -503k
LJK (ラスト女子高生) means third grade high school girl students. They add this hashtag to identify that they are high school students. They put it when they are especially looking back at their memory of high school life.
#スイーツ部 Sweet Lovers
193k Posts
These hashtags are used by users who love eating sweets. Also there is also a slightly less popular word スイーツ男子 which is Boy who love sweets.
#萌え断 Sliced food excitement
50k Posts
If you search 萌え断, you will see many sliced foods such as sandwiches and sushi rolls. Users who post this tag are normally women who like cooking and eating.
