Japanese Influencer Marketing Guide: How to reach them and what is the best social media for your brand?

Japanese influencer guide

Q1: What are the most popular social media platforms in Japan?

Percentage of Social Media Usage in Japan by Platform, 2020
Percentage of Social Media Platform Users aged 10–30 from 2013 to 2020
Percentage of Social Media Platform Users aged 10–30 from 2013 to 2020

Why is Instagram gaining popularity?

Why is Twitter so popular in Japan?

What content do Japanese people watch on Youtube?

How popular is Tik Tok in Japan?

Q2: How effective is influencer marketing in Japan?

Social Media Platforms Japanese companies use for Influencer Marketing (%)
Social Media Platforms Japanese companies use for Influencer Marketing (%)

Q3: Who are the top Japanese influencers?

Top 5 Japanese Instagram Influencers (Number of followers)

  • Naomi Watanabe (9.4 million)
  • Rola (5.7 million)
  • Kiko Mizuhara (5.4 million)
  • Tomohisa Yamashita (4.2 million)
  • Nozomi Sasaki (3.9 million)

Top 5 Japanese Youtube Influencers (Number of subscribers)

  • Hajime (8.3 million)
  • Hikakin TV (7.9 million)
  • Fischer’s (5.9 million)
  • Yuka Kinoshita (5.4 million)
  • Tokai On Air (4.9 million)

Q4: What are the challenges of Japanese influencer marketing?

Q5: How are Japanese influencers different to Western influencers?

Q6: How has Covid-19 affected brand and influencer communication in Japan?

Q7: How much do Japanese influencers charge per post?

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JAPANBUZZ

JAPANBUZZ

JapanBuzz offers Japanese Influencer marketing, Digital Marketing & Design. http://www.japanbuzz.info/