Information has become democratic, which means that consumers have voices to become influential. As a result, it became much easier for the consumers to oversee and criticise company’s activities. …

Many companies have started to see the importance of Influencer marketing these days, as it is effective in focusing on the right target. That is why we have listed the top 10 influencers to follow in Japan for 2022. …

Japan has seen a huge increase of social media influencers over the past three years and Covid-19 has only accelerated the swing in marketing spend from TV mass advertising and pop ups to social media and social ads. …

by JapanBuzz, a Japanese influencer marketing agency. Today, there are more than 33 million Instagram users in Japan. According to a survey conducted on Japanese women in their teens to 30s, 70% answered that one motivation to purchase was seeing products on Instagram. They bought or searched products after seeing…

by JapanBuzz. Helping brands expand to Japan According to recent estimates the number of Amazon Japan users has exceeded 50 million, Rakuten has 48.4 million users and Mercari has 22 million (a popular marketplace among Japanese female users). Due to it’s ease of use and ability to sell in large…

Since the spread of COVID-19 around the world, people’s lives have changed drastically from offline to online. Even in Japan where the voluntary restraint mode continues, many companies and influencers have started online events by utilising social media services such as Instagram stories, YouTube, and web-based video conferencing tools such…

In nearly every location in Japan beauty consumers are easily able to access huge amounts of information about trends and products via their computers and smartphone. So how and from where do they get this information? …

Instagram: mirei_kiritani_ If you’re starting a new business in Japan, one of the easiest and most efficient ways of getting your brand known quickly, is to carry out influencer marketing. However this can often be tricky, searching influencers, vetting them, briefing them, executing contracts, paying them and then ensuring they…

Twitter’s growth and success in Japan occurred very rapidly and it’s now very much established. To give you some perspective on their stronghold in Japan, statistics show Twitter’s growth between 2013 to 2019 up to over 25 million. We can see it’s now nearly at saturation point. Source: Statistica Number…